The turn up for the WoodWing World Tour in Zurich acknowledges that there is a strong need to obtain information about new ways to do efficient cross-media publishing. With over 230 attendees, the Auditorium was almost completely filled.

Erik updates the listeners with the latest developments within WoodWing, including of course the iPad succeses experienced lately. But also new developments and the future roadmap are discussed, helping existing as well as potential customers to prepare their organization for what's coming next.

Samuel Huegli, Group CFO of Ringier is a well-known and popular keynote speaker. He presented for WoodWing during the last publishing conference in Greece in 2009. Today, in Zurich, he updated the audience about the approach Ringier is taking with regards to their publishing strategy for the future.

Stefan Adam, Product Manager at Impressed (WoodWing's distributor in Germany) provided attendees a high-level overview of the Enterprise publishing system.

A dedicated solution has been created by PM Medici AG to work efficiently with Excel tables in Enterprise, while being able to have them updated by external contributors.

Bettina Biedermann and Petra Streit: presentation about the use of Enterprise at Stämpfli Publikationen AG.

As a reference, this is the agenda of the WoodWing World Tour stop in New York

Having raised the question whether the industry was facing the best of times or the worst of times during last year’s WoodWing conference, Hans shared why he is now convinced it’s the best of times. An overview of WoodWing’s recent developments supported that statement.

Time Inc. currently publishes 115 magazines and 40 branded websites.  It has also launched more than 30 mobile products along with various feeds, tweets and integrated social network content. With digital magazines on the horizon, Time Inc. needs to implement content creation solutions that will allow its journalists and editors to efficiently create and present content for all of its content streams. Mitch Klaif presented this challenge and offered creative solutions.

Working with writers and contributors from outside your business? In this presentation Jeff Gapp looked at the different options that are available for working with content creators who are outside of the corporate firewall. Options include automation through Smart Mover, using Content Station to submit content and, of course, using InDesign and InCopy.

The implementation of WoodWing's Enterprise System and the resulting re-engineering of internal processes at two large publishers have created efficiencies in workflow, schedule, resources and budget. Annette Royal and Jackie Bedoya discussed their experiences working with these publishers on how WoodWing's Enterprise System was integrated into the production process and the resulting benefits they have experienced.